How do you know which social media management platform is the right one for your multi-location brand or franchise?

Regardless of their organisation’s size, having an active presence on the most popular social platforms is crucial for the success of any business. 

Managing various social media accounts at the same time can be difficult and time-consuming, especially if your brand or franchise has multiple pages for a number of different locations. That is where management tools come in useful. 

But, with so many social media management solutions available how do you know which one to choose?